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Legends
We’ve helped Legends grow from a scrappy startup to a 30x scale DTC powerhouse.
Legends is a fast-growing direct-to-consumer athletic apparel brand whose cap table includes the likes of Quavo, Baker Mayfield, and Barstool’s Big Cat. One of our earliest Shopify clients, we first partnered with Legends in late 2019 to build a custom site as they outgrew their store-bought theme. We’ve continued to collaborate ever since.
Project overview
- We launched their first custom site just ahead of Holiday in 2019 which resulted in immediate and huge conversion gains over their prior non-custom theme. Legends saw a 275% lift in site speed overnight.
- We’ve continuously optimized and maintained the site as their business has scaled 30x, and launched a subsequent revamped theme in 2023.
Tech Stack
