Orthofeet

Shopify Theme Development

CRO Strategy

A/B Testing

UI/UX Design

Internationalization

Catalog Architecture

Tech Stack Strategy

Orthofeet, a global leader in orthopedic footwear, partnered with Sparky to reimagine their digital storefront. The result: a modern, scalable Shopify Plus experience built to serve multiple markets, streamline product discovery, and elevate the brand’s storytelling.

+41%

CONVERSION RATE

+24%

SEO Traffic

+2%

CONVERSION RATE

Following a ground-up custom theme rebuild, Orthofeet saw a 41% increase in add-to-cart rate, powered by a faster site, a sharper shopping experience, and richer brand storytelling.

Project overview

Executed a theme redesign and custom rebuild, optimizing performance and brand presentation.
Configured Shopify Markets for international selling, with a streamlined multi-market workflow and translations.
Integrated Fast Simon search and merchandising, improving product discovery and conversion.
Ran rigorous CRO testing with Intelligems, using real shopper data to guide optimizations and maximize conversion.
Enabled dynamic content modules via Shopify metaobjects for flexible storytelling.
Migrated email ESP from Emarsys to Klaviyo, empowering Orthofeet with modern lifecycle marketing capabilities.

“Every redesign promises a better shopping experience and higher conversion. What sets Sparky apart is that they also built a site that runs more smoothly behind the scenes, ranks on a stronger SEO foundation, and feels unmistakably like OrthoFeet.”

— GianKarlo Casimiro, VP Ecommerce & Marketing

We built the storefront to be easier to manage and easier to shop, with scalable product and content structures behind experiences like bundles, guided selling, and personalized recommendations. The result is a more flexible platform for Orthofeet’s team and a more intuitive path to purchase for customers.

Tech Stack

Klaviyo

Shopify Markets

Return Go

Intelligems

Elevar

Shopify Subscriptions

TrueValut

Gorgias

Priority ERP

Fast Simon

Klaviyo

Shopify Markets

Return Go

Intelligems

Elevar

Shopify Subscriptions

TrueValut

Gorgias

Priority ERP

Fast Simon

Related work

From fast-growing DTC brands to enterprise-level Shopify Plus rebuilds, every project we take on is built to perform, scale, and stand out.

Rockets of Awesome Shopify case study preview.

Fashion & Apparel

Learn how Sparky migrated Rockets of Awesome to Shopify Plus with custom subscription and quiz flows - migration case study.

YORK Athletics Shopify case study preview.

Discover how Sparky built a custom Shopify site for York Athletics and drove a 40% conversion lift, streamlined merchandising & site performance.

Venus Shopify case study preview.

Fashion & Apparel

See how we migrated Venus from a custom platform to Shopify, stabilizing infrastructure and preparing the store for scale.

Legends Shopify case study preview.

Fashion & Apparel

Read our Legends Shopify case study: from startup to scale, how we built a Shopify store optimized for growth and long-term performance.

Wink Scrubs Shopify case study preview.

Fashion & Apparel

Sparky partnered with Wink Scrubs to build a new Shopify Plus site focused on CRO, user experience, and scalable performance for lasting growth.

Paka Shopify case study preview.

Fashion & Apparel

View the Paka Shopify case study: Sparky optimized their conversion funnel and built custom features to drive eCommerce growth.

Orthofeet Shopify case study preview.

See how Sparky built a new Shopify site for Orthofeet, driving growth through CRO strategies, A/B testing, and performance-focused design.

GHOST Shopify case study preview.

Wellness & Supplements

Explore how we transformed GHOST’s Shopify experience - increased speed, improved conversion, and unlocked new revenue streams.

Fashion & Apparel

Read our ’47 Brand Shopify case study: custom theme development that boosted site speed by 3× and drove eCommerce growth.

HEYDUDE Shopify case study preview.

See how Sparky rebuilt HEYDUDE’s Shopify Plus store, improving conversion and operational efficiency in just months. A Shopify case study.